‘Be careful what you wish for,” runs the adage. “You might just get it.” In the case of the internet, or, at any rate, the world wide web, this is exactly what happened. We wanted exciting services – email, blogging, social networking, image hosting – that were “free”. And we got them. What we also got, but hadn’t bargained for, was deep, intensive and persistent surveillance of everything we do online.

We ought to have known that it would happen. There’s no such thing as a free lunch, after all. Online services cost a bomb to provide: code has to be written (by programmers who have to be paid); servers have to be bought or rented, powered, housed, cooled and maintained; bandwidth has to be paid for; and so on. So there were basically only two business models that could have supported our desires. [Read more]

http://wp.me/p4sUqu-xB – Michael’s Blog