Gigaom

Motorola displayed a rather preternatural obsession with leather at its big Chicago device unveiling on Thursday. Leather took its place among silicon, aluminum, titanium, steel and plastic as one of the key materials going into its phone designs, and Motorola wasn’t shy about bragging about it.

Four different color shades of leather are now among the choices for back covers in the Moto X, joining wood veneer and plastic in its Moto Maker custom phone design program. Leather will also be the default option for wristbands on the new Moto 360 smartwatch.

Photo by Kevin Fitchard/Gigaom Photo by Kevin Fitchard/Gigaom

[company]Motorola[/company] apparently searched the world the far and wide to find a leather materials provider only to discover Horween Leather Company in its backyard. Horween runs a full-bore tannery just a mile away from its new Chicago HQ – and shocking to me, just a few blocks away from my apartment for six years…

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