Category: CRM

It may be difficult to register, but traditional CRM solutions have been around for 15-20 years (Siebel Systems was founded in 1993 and in 1998). Since then, they have evolved from simple contact management solutions to sophisticated commercial databases, branching out to marketing, customer support, accounting and more.

In their development, these solutions have also migrated to the cloud which has facilitated their connection to popular web services (e.g. LinkedIn and Twitter) and complementary B2B applications. They have become enterprise platforms at the heart of a company’s internal and external processes. [Read the full article]


When United Airlines broke Canadian musician Dave Carroll’s guitar and failed to rectify the situation, he used viral means to get his own back.

The musician and his band, Sons of Maxwell, wrote a song about the incident and uploaded it to YouTube. The video was posted in 2009 and amassed 150 000 views within a day, while it has been watched more than 13 million times since then. Within just four days of the video being posted, United Airline’s stock price fell 10%, costing stockholders about $180 million in value. [Read the full article]

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